Google Ads management, diagnosis first
We manage Google Ads for US service businesses as one part of the Growth Engine, after a Blueprint diagnosis. Ad spend is paid direct and never marked up.
Key Takeaways
- Google Ads is one part of the Engine. It runs beside Local Service Ads, Google Business Profile, and SEO content, not on its own.
- The Blueprint comes first. It includes a Google Ads campaign audit, and the Engine then manages the campaigns.
- Remarketing is included as standard. It is part of managed Google Ads, not an add-on.
- Ad spend goes to Google. You pay the platform directly. It is never marked up.
- Reporting is monthly and tied to revenue. Revenue and pipeline in plain numbers, not impressions.
- No guarantees. We do not guarantee rankings, citations, or lead volume.
Ads run on a diagnosis, not a guess
Many Google Ads problems are not bidding problems. They are structure problems: traffic that was never qualified, a landing page that leaks, and reports that measure clicks instead of jobs. Spending more into a broken structure only makes the waste larger.
That is why the Growth Blueprint comes first. It includes a Google Ads campaign audit, alongside a full SEO and content audit, a conversion and funnel review, and a 12-month strategic roadmap. You get it as a detailed PDF and a 15-minute video walkthrough (Loom). Then, if you choose to continue, the Engine manages the campaigns against that plan.
To see how this looks from the outside, our Google Ads playbook for service businesses covers how to structure, target, and measure an account.
What Google Ads management includes
Managed Google Ads sits inside the Growth Engine. Here is what that covers:
- Managed Google Ads campaigns, with remarketing included as standard. Remarketing goes after the people who already visited your site and did not call or book. Our post on retargeting for service businesses explains why.
- Local Service Ads (LSA) management. The Blueprint diagnoses readiness and scopes the local stack, and the Engine runs it. Google's own Local Services help center explains how the program works.
- Google Business Profile (GBP) management. The Blueprint diagnoses readiness and scopes the local stack. The Engine runs it.
- Optional managed Meta Ads campaigns.
- A monthly performance report. It reports revenue and pipeline in plain numbers.
The ads are not the only thing that has to work. The same Engine covers weekly SEO content, on-page maintenance, and review-and-response ops, so paid demand and organic authority develop together. That is the point of running it as one system.
Five questions for any Google Ads manager
Ask the person managing your account:
- What did the search terms report show last month? If no one reads it, spend goes to searches you never chose.
- Which conversions are being counted, and are they real jobs? A form fill and a booked job are not the same thing.
- Where does each ad send people? A dedicated page usually beats the homepage. See landing pages vs. homepages for ad traffic.
- What is driving cost per lead? It is rarely a bidding problem. See negative keywords and wasted spend.
- What is the report measuring? If it is impressions and clicks, it is not measuring revenue.
Who this is for
Who it is for
- US service businesses with $1M to $10M in revenue that already spend $5K or more a month on marketing and are comfortable with a fully async process (no sales calls, no kickoff calls).
Who it is not for
- pre-revenue startups or businesses under $1M in revenue, white-label agencies, e-commerce pure-plays, and anyone looking for a coach or a course.
Outside this profile? You can still apply. We will tell you directly if it is not the right fit.
What it costs
Growth EngineFrom $5,000a month, 6-month minimum
Ad spend$5,000 to $50,000a month, paid to Google, never marked up
Google Ads management is part of the Growth Engine, which starts at $5,000 a month with a 6-month minimum, then runs month-to-month with 30 days' written notice. There is no auto-renewal trap and no exit fee. The Blueprint produces a defined monthly Engine investment before the Engine begins, based on your number of service lines, your geographic footprint, and your ad spend volume.
The investment is fixed. There is no hourly billing and no change orders. There is no per-lead price. Ad spend is separate: it goes from your card to Google and is never marked up, bundled, or touched by us.
The full breakdown is on the pricing page.
Ad spend and how we work
- Ad spend. Most engagements run $5,000 to $50,000 per month in ad spend, depending on market and competitiveness. The Blueprint recommends a starting figure based on what the math actually supports.
- How we work. Everything is 100% async. There are no sales calls, no kickoff calls, and no standing meetings. Reports and support come by email, and we reply in 1-2 business days.
Where Google Ads was part of the work
Junk Control & Vegas Dumpsters
home services, Las Vegas
Google Ads is one of the services delivered, alongside custom platform development, local SEO, conversion architecture, digital PR, and structured content. The case study reports a durable multi-six-figure annual online revenue channel for the engagement as a whole, and a client relationship of about ten years.
Read the case studyHorizon Patios
outdoor living, Southern California
We managed Google Ads directed at high-income zip codes, layered with location-based landing pages and structured content for a premium market entry.
Read the case studyEach case study shows the full engagement. Google Ads is one part of each one, not the whole story. See how all the services fit together on the services page.
If the site your ads point to is the weak link, the Blueprint will say so, and website work is quoted as a separate fixed-scope project. Read what a website rebuild involves, or go back to the Growth Blueprint page to see what the first step includes.
Frequently asked questions
How much should I budget for ad spend?
Most engagements run $5,000 to $50,000 per month in ad spend, depending on market and competitiveness. The Blueprint recommends a starting figure based on what the math actually supports. Ad spend is separate from the Engine investment and is paid directly to Google.
Do you manage Local Service Ads?
Yes. Local Service Ads management and Google Business Profile management are standard Growth Engine deliverables, not optional add-ons. The Blueprint diagnoses readiness and scopes the local stack, and the Engine runs it.
What do you report each month?
A monthly performance report. It reports revenue and pipeline in plain numbers, not impressions or engagement rates.
Can I get Google Ads management without SEO content?
Not as a stand-alone service. Google Ads management is a component of the Growth Engine, which begins after the Growth Blueprint. The Blueprint scopes which components your business needs and sets the fixed monthly investment before the Engine begins.
Do you guarantee rankings or lead volume?
No. We do not guarantee rankings, citations, or lead volume. We deliver the system that compounds demand and authority, and we report on revenue.
How fast do you respond?
Applications and email support get a response in 1-2 business days. Everything is async, so there is no call to schedule.
Ready to start with the diagnosis?
Apply takes five minutes and there is no sales call. We reply in 1-2 business days.
We accept four new clients per month. When capacity is full, enrollment closes.
Take the free scorecard See fixed-fee Blueprint & Engine pricing